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DIGITAL MARKETING

100 Students Enrolled
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₹9 ₹15

This course includes:

  • 106 Videos
  • 0 Downloadable Resources
  • Full lifetime access
  • Access on mobile and Desktop
  • Certificate of completion
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📱💻 What is Digital Marketing?

Digital Marketing is the promotion of products, services, or brands using digital channels like:

  • Social media (Facebook, Instagram, LinkedIn)

  • Search engines (Google, Bing)

  • Websites

  • Email

  • Mobile apps

  • YouTube, WhatsApp, and more

It’s about reaching people online where they spend their time and convincing them to take action (buy, call, sign up, etc.).

🎯 Main Goals of Digital Marketing:

  • 📈 Increase website traffic

  • 💬 Generate leads and inquiries

  • 🛒 Boost sales and conversions

  • 🧠 Build brand awareness

  • 👥 Connect with the right audience

  • 📲 Engage on social media

🚀 Types of Digital Marketing:

TypeDescriptionExample
SEO (Search Engine Optimization)Improve website visibility on GoogleRanking your site for "Best mobile under ₹10,000"
SEM (Search Engine Marketing)Paid ads on GoogleGoogle Ads that appear on search results
SMM (Social Media Marketing)Promote on Facebook, Insta, LinkedInSponsored posts, reels, or page boosting
Content MarketingBlogs, videos, infographics to educate/engageA YouTube video explaining a product
Email MarketingSending emails to customersProduct offers, newsletters
Affiliate MarketingOthers promote your products for a commissionBloggers promoting Amazon links
Influencer MarketingPromoting via influencersInstagram reel by a fashion influencer
Mobile MarketingSMS, app notifications, WhatsApp marketingSending offers via WhatsApp

🧩 Why is Digital Marketing Important?

  • ✅ Low cost, high reach

  • ✅ Trackable results (analytics, reports)

  • ✅ Targeted audience (location, age, interest)

  • ✅ 24/7 presence (your ad works even while you sleep)

🛠️ Popular Digital Marketing Tools:

  • 📊 Google Analytics – tracks website traffic

  • 🔍 Google Ads – paid search engine marketing

  • 📱 Meta Ads Manager – for Facebook & Instagram ads

  • ✉️ Mailchimp / ConvertKit – email marketing

  • 🖌️ Canva – content creation

  • 🔎 SEMRush / Ahrefs / Ubersuggest – SEO tools

  • 📅 Buffer / Hootsuite – social media scheduling

💡 Want to Learn or Use Digital Marketing?

Whether you want to:

  • Promote your business or startup

  • Learn for freelancing or job

  • Start a digital agency

I can guide you in step-by-step learning, tools, or strategies.


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